Cambridge House, Auberge Collection – London

Cambridge House occupies one of Mayfair's most storied addresses at 94 Piccadilly, facing Green Park and a short walk from The Ritz, Berkeley Square and St James's, placing it at the heart of London's most established luxury corridor. The property is being developed by the Reuben Brothers, who acquired the long-vacant Grade I-listed landmark and have spent more than a decade on its restoration and redevelopment, with Auberge Resorts Collection appointed to operate it as the brand's first property in London and in Europe's city-hotel segment. The original Palladian mansion was built in the 1750s for the Earl of Egremont to designs attributed to Matthew Brettingham, later becoming the home of Prime Minister Lord Palmerston and then, for over a century, the Naval and Military Club, famously nicknamed the "In & Out" after the signs on its gate piers. The design philosophy centres on conservation-led adaptive reuse: preserving the Georgian façade, state rooms, cornicing and historic proportions while inserting a contemporary, residential-feeling luxury layer, in line with Auberge's "sense of place" approach, where each property draws its narrative from local heritage rather than a standardised brand look. The scheme combines a hotel of roughly 100 keys with a collection of branded Auberge residences, supported by signature restaurants and bars, a private members' club, a subterranean wellness floor with spa and swimming pool, fitness facilities, courtyard spaces and restored heritage salons for events, positioning Cambridge House in the ultra-luxury tier alongside The Peninsula, Raffles at The OWO and The Chancery Rosewood.