The Apple store

The Apple Store Tower Theatre is a retail store located in the historic Tower Theatre building at 802 South Broadway in Downtown Los Angeles, California. The building was originally built in 1927 as a movie palace and was converted into a retail space after several decades of disuse. Apple acquired the building in 2018 and worked with the preservation and design teams to restore and renovate the historic building, including the ornate facade and the interior features. The Apple Store Tower Theatre opened in June 2021, and it features a unique blend of the building's historic elements and Apple's signature modern design aesthetic. The store is one of Apple's largest and most unique retail locations in the world.

The design of the Apple Store Tower Theatre was a collaborative effort between Apple's in-house design team led by Chief Design Officer Jony Ive and the renowned New York-based architecture firm Foster + Partners. The design team aimed to celebrate the building's history and heritage while also incorporating Apple's signature modern design elements.

The design features a glass storefront that wraps around the building's ornate exterior, creating a seamless transition between the historic architecture and the modern interior. The interior of the store features a double-height ceiling, exposed brick walls, and original terrazzo flooring that has been carefully restored. The design also incorporates several large skylights that flood the space with natural light.

Overall, the design of the Apple Store Tower Theatre aims to create a harmonious balance between the building's historic features and Apple's modern design sensibilities, resulting in a unique and memorable retail experience.