TIME LINE

Monday, July 11, 2011

Bella Italia Weine Stuttgart, Germany

Bella Italia is a wine store as well as a restaurant. The owner is a typical warmhearted Sicilian woman. While selling the products of her home country and offering a creative home-style cuisine on an upscale level she transfers the Italian spirit to Germany. "Bella Italia Weine" was run for many years in a small living-room-like place with a very personal atmosphere. To extend the sales area as well as the capacity of seats she decided to move to a new location.

The new restaurant is located in Stuttgart West, an urban district which is very popular as a housing area as well as a location for offices working in a creative field. The restaurant is situated in the ground floor of a freestanding multiple dwelling in a charming Wilhelminian style.

Our aim was to keep the familiar atmosphere of the first restaurant, highlighting the character as a wine store at the same time. The character of the room is determined by two elements: At the ceiling we have mounted over 90 different mirrors found on jumble sales. The second element is a kind of room in the room. With its large oval table, a large round mirror on a wall with textile covering, a carpet and a bunch of lamps hanging from the ceiling the space appears like a homelike sitting-room. Three large shelf elements allow an effective promotion of the products. A new corporate design completes the image of “Bella Italia Weine”.









Ippolito Fleitz Group - Identity Architects

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