Paradise City in Incheon, South Korea

Located on Yeongjong Island just minutes from Incheon International Airport (ICN), Paradise City serves as a premier, easily accessible "art-tainment" hub in South Korea. This strategically positioned luxury resort offers immediate access for international visitors, combining high-end accommodation, a massive casino, and premier relaxation, including the European-style Cimer spa, right next to the nation's main gateway. 

Paradise City in Incheon, South Korea, stands as a masterpiece of "art-tainment" architecture, masterfully planned by the global design firm WATG to serve as a premier hub for "Hallyu," or the Korean Wave. The resort's most striking architectural landmark, known as The Imprint, was designed by the renowned Dutch firm MVRDV in collaboration with local partner Gansam Architects & Partners. This 9,800-square-meter entertainment complex features two windowless, monolithic concrete buildings—the "Sandbox" retail hub and a vibrant nightclub—whose facades appear to ripple and lift like draped curtains to reveal theatrical, mirrored interiors. Adding a celestial touch for air travelers landing at nearby Incheon International Airport, a massive, luminous golden spot is "imprinted" onto the nightclub’s corner, serving as a radiant welcome to the country. This visionary design, which integrates over 3,000 artworks into its fabric, was further enriched by contributions from Hawkins\Brown for the central plaza and late Italian designer Alessandro Mendini, who infused the hotel interiors with playful, vibrant flourishes.

At its core, the master plan features a central plaza—inspired by nostalgic Italian squares—from which diverse zones for art, gaming, and relaxation radiate. Perhaps the most striking expression of this theory is MVRDV's "The Imprint", a windowless entertainment complex that uses glass-fiber reinforced concrete to literally "imprint" the surrounding classical facades onto its surface, creating a surreal, sculptural relief. By integrating iconic world-class art—such as Yayoi Kusama's "Pumpkin" and Damien Hirst's horse sculpture—directly into the guest journey, the resort transcends standard hospitality to become a living, breathing gallery that offers a seamless, immersive "wow" experience.

Paradise City, South Korea’s premier integrated resort located in Incheon, is the result of a high-profile joint venture between the South Korean tourism specialist Paradise Group and the Japanese entertainment giant Sega Sammy Holdings. Developed as the first "art-tainment" resort in Northeast Asia, the project was meticulously shaped by a global team of design experts to blend luxury hospitality with a vibrant cultural experience. The master plan was crafted by the renowned global design firm WATG, while the Dutch architectural firm MVRDV contributed to the resort's striking, modern aesthetic, including its iconic inverted facades and golden entrance. Under the leadership of Chairman Phillip Chun, the developer transformed a 33-hectare site into a multifaceted destination that features a boutique hotel, a world-class casino, the expansive Cimer Spa, and a sprawling art collection with over 2,700 pieces. This collaborative development has successfully positioned Paradise City as a landmark of modern Korean culture, strategically situated just minutes from Incheon International Airport to welcome global travelers.

The resort’s extensive facilities are designed to be a "one-stop luxury destination,".  A primary 5-star hotel with 711 guest rooms, complemented by a boutique hotel and high-end pool villas. The largest foreigners-only casino in South Korea, along with Chroma, Northeast Asia's largest nightclub, and Wonderbox, a family-friendly indoor theme park. The Cimer spa, which integrates European sensibilities with traditional Korean jjimjilbang saunas, plus a multicultural Plaza containing duty-free shops, gourmet dining, and art galleries housing over 2,700 curated pieces. A convention center capable of hosting 1,200 people, featuring a grand ballroom and multiple meeting rooms for international conferences.