TIME LINE

Friday, February 9, 2024

1 Hotel Mayfair 3 Berkeley Street, London

1 Hotel Mayfair at 3 Berkeley Street, London, W1J 8DL, United Kingdom. Situated in the heart of Mayfair, London's premier hotel district. Close proximity to Green Park, Regent Street, West End, and various museums, galleries, and theaters.

Sustainable luxury hotel with a focus on nature integration. Air-conditioned rooms with TVs. Signature restaurant helmed by Michelin-starred Chef Tom Sellers, offering seasonal and organic British fare. Dover Yard cocktail bar and Neighbours lobby cafe. 24-hour gym and spa. Event spaces for meetings and gatherings.

Developed by SH Hotels & Resorts, a hospitality company known for its sustainable practices. Designed by Rockwell Group, a renowned architecture and design firm.

Specific details about the investment story are not publicly available. 1 Hotel Mayfair is part of a growing trend of sustainable luxury hotels in London. The hotel is expected to attract environmentally conscious travelers and generate strong returns for investors.

Architect Design by G.A Group, a London-based architecture firm, in collaboration with SH Hotels & Resorts' internal design team. The building itself is a historic structure dating back to 1929, previously a Holiday Inn. The architects incorporated sustainable practices by reusing 80% of the existing structure and adding on sustainably. The exterior is a classic brick facade, blending seamlessly with the surrounding Mayfair architecture.

Interior Design led by SH Hotels & Resorts' internal design team in partnership with Studio Patrick Nadeau. Biophilic design principles are central to the interior, with over 1,300 plants and trees integrated throughout the spaces, blurring the lines between indoors and outdoors. Locally sourced and recycled materials are used extensively, contributing to the hotel's sustainable ethos. Each room is designed with a unique color palette inspired by natural elements like earth tones, greens, and blues.

Signature design elements include: "Living walls" featuring moss and other greenery. Woodwork crafted from reclaimed timber. Bespoke furniture and artwork by local artisans. Rainforest-inspired chandeliers made with recycled materials. Water features and natural textures that evoke a sense of calm and tranquility.

The hotel's design and story aim to transport guests to a peaceful oasis amidst the bustle of London. Nature as Narrator the abundance of plants and natural materials tells a story of connection to nature and environmental responsibility. Local Inspiration design elements and artwork reference Mayfair's rich history and cultural heritage. Sustainable Journey every detail, from construction to guest amenities, reinforces the hotel's commitment to sustainability, creating a sense of conscious luxury. Individual Stories each room can be seen as a microcosm of the hotel's story, offering a unique experience based on its color palette and design elements.















































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