Presented with a design brief to create an up-market shop at Orchard Central, Nota Design International Pte Ltd has morphed Jewel’s artisan chocolate‘s flagship shop into one that stimulates the visitors’ senses of taste and sight. Chocolates presented highlighting their delicious colours and decorations.
The up-market chocolate boutique cafe is located in a shopping mall on Orchard Road. The brief derived from the name ‘Jewels artisan chocolate’ offering the experience of viewing and selecting crafted jewellery (in this case the chocolate) at this new flagship shop.
The brief called for an enclosed kitchen together with a chocolate making viewing area. An island shop space resulted from the need of not blocking the view of the surrounding shops, a mall management request.
The design of the display counters differ from normal counters and have become an icon. The notion of the ‘un-cut gem stones’ was adopted in the design of the display counters.
The design of the shop has been well received by the client and the shoppers. The careful of material used for the display counters, the walls and the ceiling has created an interesting ensemble that not only embodies the concept of crafted jewellery but also echoes the status (high end image) of the brand.
by Nota Design
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