Kimarie Saloon .

Located at the 7th storey of Orchard Central, this new Kimarie hair saloon seeks to cater to a younger crowd in conjunction with the overall image the new shopping mall is creating, especially on this particular floor. This young and hip theme is identical to the earlier one that the developer has created at Far East Shopping Centre. Incidentally, the Youth Park which has over the years become a congregating node for the young and energetic is located just behind the new mall.

The new hair saloon design was set to break away from the other Kimarie branches. The idea to target the younger crowds has seamlessly fused with its location and surrounding activities such as the skate park and the graffiti walls.

The graffiti became a natural source of idea. With their bold, creative messages and graphics, the artists have transformed the otherwise plain looking concrete walls into colourful canvas. This idea was physically transformed into the shop front of the saloon. The Kimarie name is composed by the undulating glass panels and steel frames. The photo-mosaic prints were added on to create another layer of interesting texture that helps to enhance the wall chromatically and visually.

Nota Design International