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Saturday, July 30, 2011

DuoMo hotel - NoMi club Rimini Italy

The duoMo hotel has long been a fixture in the historic heart of Rimini, one of Italy’s long-standing and established seaside resorts. Untouched for many years until the owners decided to bring celebrated architect Ron Arad and his team into the picture in 2003, resulting in a unique and exciting transformation. The main concept revolved around the need to embrace the past while simultaneously creating space for a thorough look into the future. This need for dynamism, design and creativity resulted in a unique identity in design, where subtle contrasts, light, shadow and transparencies were infused into the existing building, thus giving birth to the new hotel.

Situated in a narrow street, typical for the Emilia-Romana region, the façade lies in close proximity to the opposite façade, begging for the unique interpretation that has carved its new identity by connecting the street to the building. The existing structure has been wrapped in a skin of bronze, which meanders its way inside the building forming the back wall of the bar and ends in the form of a bench seat. The almost strange, shiny and bright metallic coating articulates the design language used throughout the project immediately upon visual confrontation with its exterior.

The hotel entrance is through giant pin-ball-flipper doors, framing the view to the reception area, which inevitably becomes the focal point of the hotel. The front desk is an oversized circular stainless steel structure, dramatically leaning at an angle, looking like a large inclined wedding ring dancing on a plate. Shelves are built into this ring defining the horizontal topography of the desk. The wall behind the reception is formed by a series of aluminium fin-shapes, allowing natural daylight to flood the space while affording an edited view of the offices located behind it. Although ultra-futuristic in its design, the entrance area exudes a bouncy lightness. The intrepid original features, daring colours and adventurous shapes inevitably make a big impact, setting a distinctive tone for the duration of the guest’s stay.
The much-hyped noMi club is a large island with fjord-like scoops spreading outwards from the main structure to provide guests with surfaces to sit at. The surface of the bar top is made of brushed steel and its sides are finished in mirrored polished steel, creating distorted reflections of the people and the surrounding environment. On balmy summer nights, cleverly retractable glass walls allow for the activity in the bar to be taken outside onto the streets of Rimini’s lively historical centre. World renowned DJs are invited on a regular basis to entertain guests and locals and the Sunday beach parties promoted by the hotel already feature high on the agenda of the in-crowd. Unconventional and exciting design is also present in the private champagne room. It has been set up in an exclusive atmosphere for guests to indulge in after a long day of work or leisure.

Arad’s audacious design philosophy is reflected throughout the rooms as well. Individually formed bathroom pods create the backdrop to the sleeping area. Each pod is a wet room with teak slatted timber flooring and a large circular glazed window, which allows natural light into the space. The exterior of this uniquely designed structure forms the bed head. Arad has played with visual provocations, experimenting with basic spatial perceptions while maintaining the highest level of comfort in the rooms. The careful management of the movement of light and shadow evokes the idea of infinite spaces at the duoMo.

Ron Arad’s tour de force is meant to aid the planned transformation of Rimini from a somewhat forgotten beach resort into a trendy destination. Judging by the response the hotel has had so far, Rimini is once again firmly plotted on the maps of fashionable summer city breakers and stylish beach aficionados.





















by architect Ron Arad

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