Located at 10 Berners Street in Fitzrovia, near Soho and within walking distance of Oxford Street and the Theatre District, The London EDITION occupies a Grade II listed landmark with deep Edwardian roots. The building began as five British townhouses that were joined in 1909 to form the Berners Hotel, and Marriott International acquired it for redevelopment into The London EDITION, a boutique brand conceived by Ian Schrager in partnership with Marriott. The design team combined the Ian Schrager Company Design Studio with New York-based Yabu Pushelberg, while Denton Corker Marshall served as coordinating local architect and client/designer representative; lighting design was by Isometrix and Patrick Woodroffe. The design theory rests on a deliberate dialogue between heritage and modernity: the scheme preserves the finest parts of the historic building while reinventing its spaces to fuse old and new, reflecting Schrager's vision of the hotel a century ago as a social hub for both guests and fashionable locals. This is most visible in the lobby, where dramatic period architecture meets green velvet upholstery under a mirrored light sculpture by Ingo Maurer, and in the guest rooms, where oak floors and dark walnut or light oak wall panelling give a cabin-like feel across 173 rooms and suites. Facilities include Berners Tavern by Michelin-starred chef Jason Atherton, with the Lobby Bar and Punch Room completing the social offer; the Tavern itself is anchored by two giant bronze chandeliers and walls lined floor-to-ceiling with photographic portraits, landscapes and still lifes, while the Punch Room is an intimate wood-panelled nook recalling a 19th-century gentleman's club. The offer is rounded out by a basement nightclub, a 24-hour fitness centre, complimentary EDITION-branded Tokyobikes, a 14-seat private dining room, and event spaces for corporate functions and weddings, with the crown being a 2,098 sq ft Penthouse with a wraparound landscaped terrace and 360-degree city views.
