Philipp Plein's first flagship store in Italy is at the location of Versilia. The store, that counts as the seventh mono-brand store in Europe, faces the central Via 4 Novembre in a well-known and worldwide appreciated location where mountains and seaside create one of the most suggestive and sunny Italian backdrops. To accompany the opening, an inauguration cocktail party guests with an international flair. La bella vita. Forte dei Marmi represents an exclusive way of approaching life, style, luxury, fashion and beauty.
The new Philipp Plein store receives the customers in an ultra-contemporary and luxurious dimension, out of the ordinary. The architectural firm AquiliAlberg designed an area of 50 square meters, where every detail is studied in order to create a unique atmosphere. Luminous, relaxed, in perfect balance with the exclusive harmony that Forte dei Marmi enjoys. The Forte dei Marmi store presents originality and detail richness. A store one of a kind. Suggestive impact from the multi-faceted portal in Corian® that covers the entrance, modern interpretation of the tipical “bugnato” of renaissance palaces. Precious material completely in white, illuminated with ample windows and glass for the interiors. Lava rock for the flooring, mixed surprisingly with herringbone parquet. Display elements alternate in a refined dynamic, lacquer, chrome and ostrich skin. Panels covered in the same materials are used behind the chrome racks, reinterpreting 17trh century boiseries. The space is divided by a walkway that connects two full length mirrors placed laterally, a spectacular interpretation of the fashion runway. In the rear, the famous skull covered in Cristallized-Swarovski Elements, recurring presence in the world of Philipp Plein, dominates the scene, closed in a crystal casin. A project where the pure and minimalistic aesthetic of the Philipp Plein Home Collection harmoniously blends the exclusive fashion collection designed by the young and talented fashion designer. A luminous, dynamic and inviting place to enjoy the sunny side of life with Philipp Plein.
AquiliAlberg architecture & design studio
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