Named after its Belgian owner, Café Luc exudes a Modern European elegance, perfectly captured in Here’s brand identity, which features a muted colour palette of celadon and bronze. At the heart of the identity is an iconic logo made up of letters created from a continuous line.
The eponymous Luc is Luc van Oostende who (as his name subtly hints) comes from Belgium. Luc and his daughter Julie – a graduate of "the world's leading hotel management school" no less – have acquired a large Victorian building that was home to Eat and Two Veg, and installed a dead-chic brasserie in it.
Outside, the walls are olive, and the awnings pea green. Inside, the same colour scheme is ritzed up, with lots of natural light and mirrors, by the people who made the Café Anglais look cool. Arrayed along the bar are stacks of hand-blown gold glass bulbs from Murano. The walls feature a recurrent tangle of 11 lampshades, artfully arranged, every few feet. The tables are stern black wood, the chairs comfortable, squishy, brown banquettes (I often think that, unless your companion is an alarming boss, a pushy date or a future father-in-law, it's always jollier to eat lunch with someone beside you). And in Parisian-brasserie style, they provide enough mirrors for you to check your look all through the meal. If only there was a brass rail running along the banquettes, you could be in the Dome. It's all terribly stylish, and a teeny bit stern, as if its core demographic are Benelux software designers.
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